What's so great about your product / service?
A line or two elaborating on your benefits. (Why should someone go with you?)
Why should someone download this ebook?
1. Tip: Pages targeting 7th grade or lower reading ease seem to convert better.
2. Tip: Every additional 250 words on a page lowers the conversion rate by 20%.
3. Tip: Avoid empty buzzwords like exceed, excel and cutting-edge. They could hurt your conversion.
Your amazing offer!
Marconato Consulting. 2020